September 2019

Dirt Late Model Dilemma—Part I of II

The top two dirt late model touring series—the Lucas Oil Late Model Dirt Series and the World of Outlaws Morton Buildings Late Model Series—continue to consistently pack grandstands and fill the pits with full fields wherever they go. This is great news. It proves that if you put on tight, action-packed show; with colorful, personable, and accessible racers; and successfully promote it to your target audience (i.e. beyond Facebook), it will be a success. However, where does dirt late model racing go from here?

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Don’t Blindly “Support Your Local Short Track”

People often post “support your local short track” on social media. Some even suggest bringing a friend. That sentiment is great. You should share your enthusiasm for local racing with those you know. If the track consistently puts on an awesome show, by all means you should support it (more on how to actually do that another time). However, if a track’s events regularly resemble a dumpster fire, don’t spend a penny there. Doing so hurts the sport.

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